Step inside

our flagship store

Shop all the best baby brands on display at our Lincolnshire store with expert advice from our friendly customer care team. From award-winning prams to stylish nursery sets, we’ve got everything you need for every moment of parenthood.

Opening times

Mon - Fri 10:00am - 16:00pm
Saturday 10:00am - 17:00pm
Sunday Closed


Tattershall Way,
Fairfield Industrial Estate,
Louth, Lincolnshire
LN11 0YZ Get directions

Personal shopping

Buying for baby? Forget one-size-fits-all lists. Every decision for your little one matters, whether it’s your first child or third. Book a free personal shopping consultation with one of our friendly, advisors. They’ll ensure you have everything you need for birth and beyond.

Book an appointment

Car seat fitting

Buy a car seat in-store and our fully trained experts will show you how to fit it. Drive away with complete peace of mind, knowing you have the perfect seat and the confidence to secure it safely on your own.

Sip, snack & shop 

Parenting is a journey best shared, so join us for a cuppa and snacks as you explore our range of baby products. We’re here to see you through every moment, sweet and savoury! Come on in.

captured moments

Tag us for a chance to feature on our Instagram. Follow @millieandralph for parenting hacks and the latest arrivals from your favourite brands.